内容简介
In this first new and total ly revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
迈克尔·格伯（Michael E. Gerber）
E-Myth Worldwide公司创始人兼首席执行官，优秀的小 企业 咨询专家， 成功 地掀起了全美小企业 革命 的浪潮。《公司》杂志称他为“ 世界 首席小企业权威”。
同时，他也是著名的畅销书作家，其作品被翻译成了 2 9种 语言 ，行销 1 40多个 国家 ，得到了世界各地企业 管理 者的深切认同。
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